Spy Shots: new King Long passenger cars in Taiwan

Published on June 7, 2010 by Tycho de Feijter

Xiamen King Long United Automotive Industry Corporation is China’s biggest busmaker from the city of Xiamen in Fujian province. It is a joint venture between Xiamen King Long Motor Corporation (51%), Xiamen State-owned Assets Investment Corporation (24%) and Taiwanese San Yang Industry Corporation (25%).

The company makes all kind of coaches, city buses and passenger vans, one van is based on a licensed old-generation Toyota Hiace, sold as King Long Higer in China. The company now wants a go in passenger cars and is working on a small hatchback and a sedan. The hatchback was seen testing in Taiwan so likely there are plans for export to the island.

It was spotted earlier while testing in China.

Confusingly the Chinese name for King Long is ‘Jin Long’, meaning ‘Golden Dragon’. Jin Long is the original name of the company, when they went for an English name they decided not to translate it but to change it a bit, to a cool ‘King Long’, ‘king’ as in King of England.

In China the company’s coaches carry two nameplates: the English King Long and the Chinese Jin Long, 金龙, in characters. This kind of mess makes the Chinese auto industry sometimes a challenge to report about.., but a good one.


Hatch in Taiwan.

Inset of a blue car clearly shows the King Long logo but name for Taiwan is not sure, could be either King Long or San Yang.

Engines are a 1.3 and a 1.6. No further info available at this time.

The new King Long Higer, based again on a licenced Toyota Hiace, this time the new one. It is almost ready and will hit la market within 3 months.

Web: Xiamen King Long Motor [site], San Yang Industry [site] and King Long Buses [site].


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  1. king of vermont- May 4, 2011 Reply

    king of vermont:

    to export manager
    we are interesting to import your cars models King Long spechialy diesel automatic models !!
    i am looking forward to have amazing cooperative
    King Long Automobile
    spechialy turbo diesel automatic models suv and mpv
    to be a dealer in vermont usa
    i would like to know what is the conditions and how yours great company can help me to start that business nearly soon as i hope ?????????!!
    that is about passenger cars, suv,mpv !!are yours cars

    qualifications and specifications
    meet usa market safety requirement !?

    what is yours company offers and promotions will be
    for me as a dealer also for people as a customers

    please send the answer for

    [email protected]

    St. Johnsbury, VT 05819-9232

  2. Jason Diaz- May 12, 2011 Reply

    the sedan and hatch look like chevys.

  3. jawed khan- December 23, 2011 Reply

    dear Sir,
    I want part 4 KING LONG VAN .Part no 0261504 138.Engine ECU as soon as possibel

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