BYD’s Q4 profits plunge 94% on lower Sales

Published on March 14, 2011 by Tycho de Feijter

BYD Co (比亞迪), the Chinese automaker backed by Warren Buffett, yesterday said fourth-quarter profits plunged 94 percent after demand for its vehicles slumped in the world’s largest car market.

Net income fell to 90 million yuan (US$13.7 million) in the three months ended on Dec. 31 from 1.46 billion yuan a year earlier. The fourth-quarter figure was calculated by subtracting nine months of earnings from the full-year results announced by the company in a statement to the Hong Kong Stock Exchange yesterday.

That compares with the 830 million yuan average of 11 -analyst estimates compiled by Bloomberg and based on their 12-month projections.

Rising competition from rivals General Motors Co, Volkswagen AG and Nissan Motor Co led BYD to cut prices on its models last month as sales plunged for seven straight months through last month. BYD, whose F3 sedan was China’s best-selling car the past two years, missed sales targets last year even after slashing the target by 25 percent to 600,000 vehicles.

“Last year was a tough year for BYD’s auto business,” Ole Hui, a Hong Kong-based analyst with Daiwa Securities Capital Markets wrote in a report last month.

Some of the company’s key models were late to qualify for the government’s 3,000 yuan subsidy for fuel-efficient vehicles, hurting sales, Hui said. The company also cut prices by as much as 9 percent in the middle of last year in order to clear dealer inventory, he wrote.

BYD said the removal of Chinese government incentives and measures by local authorities to curb traffic congestion would hurt sales, according to firm chairman Wang Chuanfu (王傳福).

China’s auto industry could expand 10 percent to 15 percent this year, he said in a briefing in Hong Kong yesterday. The automaker may need to increase its battery production capacity as it expands its new-energy vehicle business, Wang said.

The automaker’s full-year earnings fell 33.5 percent to 2.52 billion yuan. Sales last year increased 18 percent to 46.7 billion yuan from a year earlier.

BYD missed its delivery target for last year by 13 percent, selling 519,806 cars. It cut the target by 25 percent in August from an earlier estimate of 800,000 units. To revive sales growth, BYD slashed prices of five car models by as much as 15,000 yuan last month.

GM, Honda and Nissan are also adding new, lower-priced brands in the world’s largest auto market, while the government in January ended tax incentives that helped boost sales during the last two years.

BYD’s head of sales Xia Zhibing wrote on his blog last month that the company, 10 percent owned by Buffett’s Omaha, Nebraska-based Berkshire Hathaway Inc, is “preparing for a price war.”

Via: TaipeiTimes.

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  1. Auto Brand- March 21, 2011 Reply

    This is an original design of the greatest creativity. Consumer want the highest quality at the lowest price. Targeting BYD and China because they see the success of BYD and other chinese auto brand will fail. BYD is a great auto brand. BYD AND CHINA ALL THE WAY!!!!

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