Porsche to triple dealer network in China

Published on May 25, 2011 by Tycho de Feijter

Porsche plans to triple its dealer network in China to about 100 from 33 by 2018 at the latest. The carmaker will inaugurate 10 dealerships a year, with openings in smaller cities such as Ordos in the northern Chinese province of Inner Mongolia, and Haikou on Hainan Island in 2011.

Luxury-car sales in China will rise 20 percent this year after surging 48 percent to 459,000 vehicles last year, according to industry researcher JD Power & Associates. Total deliveries in 2010 grew 32 percent to 18.1 million vehicles, surpassing the U.S. for a second year.

Porsche, maker of the 911 sports car and four-door Panamera, may consider producing a planned small SUV called the Cajun in China in the future.

“You need 25,000 cars of one model alone to make it a viable business case,” Broeker said. “One that could be considered definitely would be the small Cayenne, the Cajun.”

The Cayenne’s popularity may also have a negative impact if the carmaker doesn’t shorten waiting times. Chinese customers ordering a Cayenne with a 3.0-liter engine wait an average of 15 months for delivery, the longest for the vehicle globally.

Via: Bloomberg, edited.

Leave a Reply

Are you real? * Time limit is exhausted. Please reload CAPTCHA.