Lotus arrives in China, with a New Logo
Published on June 15, 2011 by Tycho de Feijter
Lotus officially arrived in China today with the Evora and Elise. And with a new name as well: Lutesi, to differentiate from Youngman’s ‘Lianhua’ Lotus-line. Big surprise though was a new logo with the letters NYO added. According to the Chinese press ‘NYO’ stands for ‘new’, again to differentiate from Youngman. A bit of a strange story that is since Youngman doesn’t use the Lotus-logo.
The Lianhua-Lotus logo used by Youngman.
More on this story as we get it…