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BYD-Daimler’s new EV brand: Denza

Published on March 23, 2012 by Tycho de Feijter

BYD-Daimler Denza

BYD-Daimler is a new joint venture that will make electric cars for the Chinese market. Up until today their brand-name was unknown. Not anymore: ‘Denza’ it is. The Chinese name and the logo are still work in progress, Chinese media show three logo’s and two Chinese names: Tengshi or Dingcheng.

BYD-Daimler Denza

Second logo loox very much like the first one, could actually be a variation of the same thing. Seems to show a water droplet, how green that is indeed…

BYD-Daimler Denza

The third logo. Ovum with an escape hatch.

Denza China

Denza’s first car will be an EV based on the old Mercedes-Benz B-class, redesigned for a better drag coefficient. It is codenamed ‘Tiger’ and the electric powertrain will come from the BYD e6. The Tiger is expected to debut, likely still as a concept, on the Beijing Auto Show in April.

Via: Sohu.

8 comments

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  1. oleksa- March 23, 2012 Reply

    Seems to be the drop of oil (not water) on the logo. Very symbolic for a “green” brand.

  2. Automotive Magazine » Blog Archive » Daimler And BYD Have Chinese Baby, Named Tengshi, Or Dingcheng.- March 24, 2012 Reply

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