Zhongxing uses Libyan War to sell cars at the Beijing Auto Show
Published on April 24, 2012 by Tycho de Feyter
Amazing propaganda, or good salesmanship, today at the Beijing Auto Show. Chinese automaker Zhongxing showed images of the Libyan civil war on a giant screen behind its new Weihu pickup truck. The connection: Zhongxing was world news in August last year when television showed Libyan rebels conquering the country in older Zhongxing pickup trucks. The footage was widely shown on Chinese TV, websites and printed media. Zhongxing took note and used the images to promote their ‘stronger than war’ vehicles.
Note red square on the right of the screen, that’s a Zhongxing-logo on that truck, Zhongxing wants us to see.
Yup, that’s another Zhongxing there, with a machine gun on the roof to kill. Brilliant marketing indeed.
Explosions on the screen. Well, there will always be war…
Wednesday, 25 April om 03:27
They are also first gen Toyota Tundra copies. The only reason they are being driven is that they are cheap knockoffs.
Wednesday, 25 April om 05:19
cjcz92… you should really do some research before posting… The Zhongxings are based on older Isuzu platforms, using no components from Toyota. There is NOTHING on it which is copied from Toyota.
Wednesday, 25 April om 15:11
I noticed this sometime back, about Chinese utes displacing Japanese trucks among the more discerning civil insurrectionist.
Wednesday, 25 April om 22:08
What cjcz92 is talking about is the styling. The Zhongxing may be based of an Isuzu, but it looks just like an older Toyota Tundra. China really needs to start making their own designs.
Thursday, 26 April om 08:36
It is a four-door pickup truck. Basically the design is always going to be very similar. It is no more similar to a Tacoma than the crew cab versions of a Nissan Frontier, Chevrolet Colorado, or Ford Ranger.
Monday, 13 August om 10:55
The best car ever that help us in our war against Qadafi