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Zhongxing uses Libyan War to sell cars at the Beijing Auto Show

Published on April 24, 2012 by Tycho de Feijter

Zhongxing uses Libyan War

Amazing propaganda, or good salesmanship, today at the Beijing Auto Show. Chinese automaker Zhongxing showed images of the Libyan civil war on a giant screen behind its new Weihu pickup truck. The connection: Zhongxing was world news in August last year when television showed Libyan rebels conquering the country in older Zhongxing pickup trucks. The footage was widely shown on Chinese TV, websites and printed media. Zhongxing took note and used the images to promote their ‘stronger than war’ vehicles.

Zhongxing uses Libyan War

Note red square on the right of the screen, that’s a Zhongxing-logo on that truck, Zhongxing wants us to see.

Zhongxing uses Libyan War

Yup, that’s another Zhongxing there, with a machine gun on the roof to kill. Brilliant marketing indeed.

Zhongxing uses Libyan War

Explosions on the screen. Well, there will always be war…

7 comments

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  1. cjcz92- April 25, 2012 Reply

    They are also first gen Toyota Tundra copies. The only reason they are being driven is that they are cheap knockoffs.

  2. Derek- April 25, 2012 Reply

    cjcz92… you should really do some research before posting… The Zhongxings are based on older Isuzu platforms, using no components from Toyota. There is NOTHING on it which is copied from Toyota.

  3. Paul- April 25, 2012 Reply

    I noticed this sometime back, about Chinese utes displacing Japanese trucks among the more discerning civil insurrectionist.

  4. HalenVan- April 25, 2012 Reply

    What cjcz92 is talking about is the styling. The Zhongxing may be based of an Isuzu, but it looks just like an older Toyota Tundra. China really needs to start making their own designs.

  5. Derek- April 26, 2012 Reply

    It is a four-door pickup truck. Basically the design is always going to be very similar. It is no more similar to a Tacoma than the crew cab versions of a Nissan Frontier, Chevrolet Colorado, or Ford Ranger.

  6. Moh Elwerr- August 13, 2012 Reply

    The best car ever that help us in our war against Qadafi :)

  7. dd- August 28, 2014 Reply

    just fu…k ing made in china fake hilux

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