The new Jeep Cherokee; Chinese reactions

Published on February 25, 2013 by Tycho de Feijter


The new Jeep Cherokee sent the interwebs into a frenzy, the new design is extremely polarizing with most people hating it. Autoblog.com received a record 877 comments on their first story on the new Cherokee, Jalopnik got 554 comments, MotorTrend 136 and TTAC deleted their first article because they were afraid of Chrysler’s embargo.

China has a strong interest in the Jeep Cherokee. The new Cherokee will be produced in China by the Guangzhou-Fiat joint venture starting next year, and the much-missed Cherokee XJ was made in China by Beijing-Jeep from 1984 to 2009.

One of the biggest automotive portals in China, Autohome.com.cn, got 1146 comments on their first story on the new Cherokee, and what did they say..?

I read and translated the first 250 comments.  Only 18 comments were positive, and that is a paltry 7.2%. Many comments showed the Jeep-brand is very strong in China, and that the new Cherokee is a serious danger to Jeep’s reputation. Like a certain ‘Jian’ says: “They screw up the Jeep brand!”, and I counted 30 similar comments.

Many other comments compare the new Cherokee to things ‘alien’. A certain KI2010 says: “It looks like an alien monster.” Many other comments ask whether the new Cherokee was drawn up by children. A certain 3331161 says: “A 3-year-old child designed it!”

Most comments are rather short: “ugly”, “disappointing”, “garbage”, and on it goes. A few extra interesting comments:

“I thought it was that new Maserati SUV, not a Jeep!”

“I want to throw up.”

“Failed plastic surgery.”

“My dog will bark to it!”

“Designer should be shot!”

“This car is completely dead, and the dream of freedom is so ruined.”

“They won’t dare to sell this in China!”

Well, they will…

The comments make perfectly clear that the design of the new Jeep Cherokee is just as polarizing in China as it is in the US, and that most people hate it, again just like in the US. Continuing the comparison: the Jeep brand is very strong in both countries, and the XJ Cherokee is still missed very much. The new Cherokee threatens to destroy a lot of Jeep-love.

Read the original article from Autohome here.


Add Comment
  1. Steve- February 26, 2013 Reply

    Did they hire a South Korean designer from the rodous. Because this is going to compete for the ugliest car award.

  2. royalmm- February 26, 2013 Reply

    Oh wow, that’s just hideous. Seriously Jeep, what the hell?!

  3. karl- February 27, 2013 Reply

    Wait, it’s based on a Fiat? It’s almost like Fiat is building Jeeps in China…

  4. jeepgirl- March 8, 2013 Reply

    This thing is Fugly what a slap in the face to avid jeep. As an xj fan I would have expected more out of such a legendary name. I think Chrysler needs to relinquish the jeep line to some one more capable. Send this p.o.s. back to the trash where it belongs, while they are at it send the people who made this poor decision into the trash too.

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