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Angry owner destroys Maserati Quattroporte in China

Published on May 14, 2013 by Tycho de Feijter

Angry owner destroys Maserati Quatroporte in China

An angry owner of a Maserati Quattroporte in China hired three thugs to destroy his car in the great city of Qingdao in Shandong Province. The owner has a long standing conflict with a local Maserati dealer and an insurance company over maintenance costs. A new Maserati Quattroporte costs 2.6 million yuan in China, or  423.000 USD.

The owner choose today, May 14, as the day for his ‘protest’ because it coincides with the start of the local Qingdao International Auto Show.The smashing took place at 10:30 this morning, straight in front of the exhibition hall. Many Chinese auto journalists in town, so maximum publicity was guaranteed.

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The owner claims his rights as a consumer were seriously violated and accuses Maserati China, the Maserati dealer, and the insurance company of fraud and all other kinds of injustices. The owner of the Maserati has set up a special Weibo-account (Chinese variant of Twitter) where he posts and reposts pictures and articles about his desperate deed.

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The windows were all smashed up and the bonnet received some blows as well, but the vehicle is otherwise all right, indicating the owner didn’t want to go the whole way.

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This is the owner, surnamed Wang, in black shirt with a trendy phone. The conflict started in 2011, when the owner and the dealer got into a row about a repair costs and the quality of some replaced parts. The dealer apparently replaced a broken part with another used part, and not with a new part. The dealer then charged 2400 yuan (390 USD) for the ‘repair’. The insurance company backed the dealer and a long and painful process of angry letters and angry phone calls started, a process that continues all the way until today.

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The owner prepared his action very well. He had informed journalists by phone, email, Weibo and even by flyer what and when he was going to do. It seems very likely Maserati knew about it too. Strangely, the owner hasn’t issued any formal demands, he just keeps ranting about his rights as a consumer and those bad bad Maserati and insurance companies.

Maserati has yet to respond. Consumer rights are a hot topic in China these days with many Chinese fuming against the perceived ‘arrogance’ of especially Western companies. A relatively small conflict can under these circumstances easily get out of hand, in a bad way. Maserati better respond quickly, announcing a serious investigation or such, otherwise the whole country could get angry…

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The Maserati owner was inspired by a similar deed of a Lamborghini owner in 2011, in Qingdao as well. Something ado with the salty sea-climate..?  In that case the car was totally smashed by nine hammer-bearing men.

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Hammer time.

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Just before destruction started.

Additional photos via: Weibo, Weibo, Weibo, Sina, and many more Weibo.

23 comments

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  1. Ruud- May 14, 2013 Reply

    The actions say enough about the owner…. Maybe he did not get enough attention driving around town?

  2. Tom- May 14, 2013 Reply

    This guy ostensibly needs a hug.

    The Lamborghini-story was also very contrived, with the guy having bought a broken 2nd hand Lambo in Japan and expecting full free service in China for it, and having a banner with advertising for his own company on it.

    Perhaps not the purest form of protest imaginable?

  3. Dude- May 14, 2013 Reply

    This guy and his friend of the smashed Gallardo should drive LADA, not Maserati or Lamborghini. This has to be the most single act of stupidity and lack of education that I’ve ever seen. Lots of money and no brains: what a dangerous combination!!

  4. Chinese Maserati Owner Destroys Car Over $390 Repair Bill- May 14, 2013 Reply

    [...] smash your car in front of a lot of cameras.  It so recently happened to a Maserati Quattroporte. According to Carnewschina, the owner of the car (starting at 423.000 USD in China) disagreed with the dealer over a $390 [...]

  5. A Man In China Smashed His $423,000 Maserati Over The Repair Bill | Business Insider Australia- May 15, 2013 Reply

    [...] owner hired several men to take sledgehammer to the car, according to Car News China. The owner was reportedly angry with the dealership, which he said had repaired the car with an old [...]

  6. Bren- May 15, 2013 Reply

    ‘Silk purse / sow’s ear’ comes to mind for these Chinese ‘millionaires’who evidently think that cash buys class only to find out otherwise !!!

  7. A Man In China Smashed His $423,000 Maserati Over The Repair Bill- May 15, 2013 Reply

    [...] owner hired several men to take sledgehammer to the car, according to Car News China. The owner was reportedly angry with the dealership, which he said had repaired the car with an old [...]

  8. royalmm- May 15, 2013 Reply

    What a douchebag. Shoulda driven a Tata Nano instead of a Maserati.

  9. JaySmith- May 15, 2013 Reply

    What, is he jealous? Thats my dream car

  10. laiko- May 15, 2013 Reply

    This is ridiculous!wasting thousands of dollars unnecessarily. It looks like a ‘promotion hype’ to me. Chinese people are so rich LOL.

  11. Angry Chinese Man Smashes His $423,000 Maserati Over Repair Bill |- May 15, 2013 Reply

    [...] to Car News China, the man picked May 14th to engage in this senseless act of vandalism because it coincides with the [...]

  12. dustbury.com » How hissy a fit?- May 15, 2013 Reply

    [...] The answer is none. None more hissy: [...]

  13. Kalapácsokkal verette szét saját Maseratiját | Rajtmester- May 16, 2013 Reply

    [...] A Car News China információi szerint a férfinek a helyi Maserati dílerrel és szervizzel volt vitája, a 2011-ben vásárolt autó javításai miatt. A férfi autójába egy javítás alatt ugyanis nem új, hanem használt alkatrészeket szereltek be, és azért a férfi szerint túl nagy pénzt kértek el. A kínai Maserati-tulajdonos hiába reklamált, nem ért el semmit, így úgy döntött, hogy ezzel a módszerrel hívja fel a figyelmet a fogyasztói jogainak megsértésére. [...]

  14. n- May 16, 2013 Reply

    Before I had a better impression about maserati, but it seems that the prices and names do not mach to quality.

  15. Jc Bedwell- May 16, 2013 Reply

    As Jim Rohn would say
    New Money has no sophistication, how pitiful

  16. Scontento dell'officina: fa distruggere a mazzate la sua Maserati | SudTv NetworkSudTv Network- May 16, 2013 Reply

    [...] internazionale dell’auto e davanti agli obiettivi di molti fotografi. A quanto riferisce il blog CarNewChina, il frustrato proprietario aveva acquistato la lussuosa vettura italiana nel settembre del 2011 per [...]

  17. geting- May 16, 2013 Reply

    bhaa dom kan ju börja cykla igen kräsna kineser

  18. dragin- May 16, 2013 Reply

    $400,000 could help a lot of earthquake victims…..

  19. INSOLITE • Faire détruire sa Maserati pour dénoncer le SAV ? Jouissif !Et vlan, un grand coup sur le pare-brise ! Et dong, un coup sur la carosserie ! Payer des gros bras pour détruire sa propre Maserati, c’est ce qu’a fait un Chinois pour dire t- May 17, 2013 Reply

    [...] à Qingdao pour la Foire internationale de l’automobile pour assister à l’opération. Selon Car News China, l’homme était en bisbille depuis deux ans avec son vendeur : il se serait vu facturer une [...]

  20. INSOLITE • Faire détruire sa Maserati pour dénoncer le SAV ? | Je sais donc je suis...- May 17, 2013 Reply

    [...] à Qingdao pour la Foire internationale de l’automobile pour assister à l’opération. Selon Car News China, l’homme était en bisbille depuis deux ans avec son vendeur : il se serait vu facturer une [...]

  21. Faire détruire sa Maserati pour dénoncer le SAV ? | JORDAN BLOG- July 21, 2013 Reply

    [...] à Qingdao pour la Foire internationale de l’automobile pour assister à l’opération. Selon Car News China, l’homme était en bisbille depuis deux ans avec son vendeur : il se serait vu facturer une [...]

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