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Volvo will launch S100 flagship in China

Published on September 19, 2013 by W.E. Ning

Volvo will launch S100 flagship in China

Geely & Volvo chairman Li Shufu has told Chinese media that Volvo will develop a new S100 flagship to compete with the Audi A8, BMW 7-Series and Mercedes-Benz S-Class. The S100 will be based on a stretched variant of the platform of the next generation Volvo S80. It will be made in China in the new Volvo-factory in Chengdu, whether it will be exported to other countries is yet undecided.

The S100 will be a stand-alone vehicle, larger and more luxurious than the new S80, and thus in another league than the current China-made Volvo S80L. Li Shufu didn’t say anything on engines, which is where a problem might arise.

Volvo recently announced it will only make four-cylinder engines in the future, and ditch the 5 and 6. The Yamaha-sourced V8 has been ditched already. The strongest turbocharged variant will have about 400hp. However, image is still very important in the top-end sedan market, and a four-pot just isn’t good enough, no matter how high-tech and powerful.

What is Li going to do about that? We’ll keep you posted on further developments…

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  1. Mark- September 19, 2013 Reply

    They could make an electric hybrid with an electric motor providing drive to the rear wheels. Make it high tech and powerful and you might get over the lack of a V6 or V8. Plus I think a Volvo S100 will have to be marketed to a new class of buyer rather than the traditional S class, A8, 7 series purchasers.

  2. Peugeot trimming its line-up a smart move? - Left-Lane.com- July 2, 2014 Reply

    […] As many non-premium large sedans, the Peugeot 607 has been dropped from the line-up in 2010 due to slow sales (less than 150.000 units in 11 years), a direct result of the preference for premium cars in this segment, but still: any self-respecting brand, especially one that inspires to be near-premium, needs a flagship to show off the best of its ability and to rub off favorably on the lower models. Volkswagen also still offers the Phaeton, despite losing money on the model. And even Hyundai has recently introduced the Genesis in Europe, despite having low expectations for its potential volume. Sure, the Koreans can achieve economies of scale thanks to the model’s presence in the USA and South-Korea, but Peugeot could do the same with a 608 in China, where the brand is well-established, and the market loves large European sedans. Perhaps the recent investment by Dongfeng Motor Corporation of China could help matters in this regard. Geely, the Chinese owner of Volvo has similar plans for a premium luxury sedan for the Swedish brand. […]

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