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Toyota to launch new sub-brand in China in 2015

Published on October 19, 2014 by Tycho de Feijter

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Toyota will launch a new sub-brand in China in 2015, it will be positioned under the Guangzhou-Toyota joint venture. The new sub-brand will be called Lingzhi (领志) in Chinese and Leahead in English. Leahead stands for ‘Leap Ahead’. The brand will focus on cheap electric cars aimed at young and hip car buyers in China.

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The Leahead brand was previewed at the 2013 Shanghai Auto Show when Toyota launched this kinky yellow concept car, at the time without a name, previewing a hip electric car for hipsters. The first Leahead production car will debut on the 2015 Guangzhou Auto Show in November next year, likely based on the Toyota Yaris L that is manufactured in China by Guangzhou-Toyota. No word yet on price but an EV of that size won’t go for less than 150.000 yuan.

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  1. Gas 2 | Bridging the gap between green heads and gear heads.- October 21, 2014 Reply

    […] fuel cells, but in China Toyota is launching the Leahead brand devoted to cheap electric cars. CarNewsChina reports that when it launches next year, the Leahead brand will hawk cheap electric cars to young […]

  2. Toyota Launches EV Sub Brand…In China | THE CHINA GAP- October 21, 2014 Reply

    […] fuel cells, but in China Toyota is launching the Leahead brand devoted to cheap electric cars. CarNewsChina reports that when it launches next year, the Leahead brand will hawk cheap electric cars to young […]

  3. electrive.net » Toyota, Tesla, Volvo, Ford, VW Touareg.- October 21, 2014 Reply

    […] E-Toyota für China? Wie ein chinesisches Autoportal berichtet, plant Toyota ab dem kommenden Jahr im Rahmen seines Joint Ventures mit der Guangzhou Automobile Group eine neue Marke ins Leben zu rufen. “Lingzhi” soll in China preiswerte E-Autos für die junge Zielgruppe bauen. Ob damit tatsächlich rein elektrische Modelle gemeint sind, geht aus der Quelle leider nicht eindeutig hervor. Bisher pflegt Toyota angesichts seiner Hybrid-Dominanz und Wasserstoff-Pläne keine Liebe zum Batterie-Auto. carnewschina.com […]

  4. Official: Toyota JV will sell Leahead EVs in China next year | Hybrids Evolution- October 24, 2014 Reply

    […] may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on "cheap electric cars aimed at young and hip car buyers in China." […]

  5. dragin- October 24, 2014 Reply

    So now we have the Ranz of FAW Toyota in the north, and the Leahead of GAC Toyota in the south. Redundant but fair…..

  6. Toyota JV will sell Leahead EVs in China next year | THE CHINA GAP- October 24, 2014 Reply

    […] may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on “cheap electric cars aimed at young and hip car buyers in […]

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