The new Hongqi P504 SUV is Ready for the Shanghai Auto Show

Published on April 18, 2015 by W.E. Ning

The new Hongqi P504 SUV is Ready for the Shanghai Auto Show

The first live shots of the all-new Hongi P540 SUV, it will debut on Monday on the Shanghai Auto Show but we cannot wait that long! The P540 (likely a code name) is the first SUV for the iconic Hongqi brand, owned by First Auto Works (FAW). Hongqi started tinkering about an SUV in 2009 and production was finally confirmed in 2012.


This is the production version, looking extremely impressive and a bit like the second generation Range Rover (P38), but surely not too much. The Hongqi P504 SUV will be launched on the Chinese car market in the second half of the year to compete with cars such as the Porsche Cayenne, BMW X5, and Mercedes-Benz M-Class. It is a huge car: 5198/2098/1890, wheelbase is 3060, and that makes it bigger then the wale of the wales; than the outgoing Audi Q7. Weight is 2850kg.


Beautiful at the rear, but it needs bigger wheels, and classier alloys.

Power comes from a brand new twin-turbocharged V8 engine with 381hp and 530nm, mated to an eight-speed tiptronic gearbox sending power to all four wheels. Top speed is claimed to be 220km/h and 0-100 is claimed to be gone in 8.1 seconds.

As far as we know FAW has never developed its own V8 engine, let alone a twin-turbocharged variant, so we are very curious where they got it from. It doesn’t seem to be a very high-tech machine as 381 horses isn’t that impressive for a twin-turbo. An old Audi unit, maybe?


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  1. dragn- April 18, 2015 Reply

    The P504 is a 4.0 liter, no?
    As you say, the wheels and tires need help. The current profile is too low slung.
    If I remember right, the prototype Hongqi SUVs seen in 2009 were a bit more slippery than this two box.

  2. Jorge- April 18, 2015 Reply

    Nice! Though it looks a bit like something outta Grand Theft Auto.

  3. Tony Bravo- April 19, 2015 Reply

    I don’t like its exterior design. It is a disappointment after they have done such a good job with L5.

  4. Paul- April 19, 2015 Reply

    I love but don’t know why.

  5. Paul- April 19, 2015 Reply

    I meant of course “love IT”!

  6. bydforthewin- April 21, 2015 Reply

    Just looked at photos on another site and saw it has a live rear axle! This is 2015 and all luxury “off roaders” now run full independent setups. Maybe based on modified Toyota LC200 platform? Would make it tough as hell, even better with the 4.5 twin turbo diesel (best engine in the world imo)

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