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Brilliance Huasong 7 MPV debuts in China

November 10, 2014 by Joey Wang

Brilliance Huasong 7 MPV debuts in China

Brilliance Automotive has unveiled the new Huasong 7 MPV in China. ‘Huasong’ is a new sub-brand aimed at building hip MPV’s for young car buyers. The Huasong vehicles will be based on existing minivan platforms from Jinbei, which is another sub-brand under the Brilliance Automotive umbrella.

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Officially Official: the Brilliance Huasong 7 MPV for China

November 4, 2014 by Tycho de Feijter

Officially Official: the Brilliance Huasong 7 MPV for China

Brilliance Automotive has released the first official images of the upcoming Huasong 7 MPV. ‘Huasong’ is a new sub-brand aimed at building hip MPV’s for young car buyers. The Huasong vehicles will all be based on existing minivan platforms from Jinbei, which is another sub-brand under the Brilliance Automotive umbrella.

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Spy Shots: Brilliance V3 in the Factory in China

October 27, 2014 by Tycho de Feijter

Spy Shots: Brilliance V3 in the Factory in China

New Spy Shots of the Brilliance V3, seen this time in the factory near Shenyang in northeastern China. The Brilliance V3 is a new funky looking compact SUV that will be positioned below the Brilliance V5. It has been delayed for a few times but is now expected to make its debut on the Guangzhou Auto Show in November.

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Spy Shots: Brilliance V3 SUV is Naked in China

October 9, 2014 by W.E. Ning

Spy Shots: Brilliance V3 SUV is Naked in China

New Spy Shots of the Brilliance V3 showing the new SUV all-naked in China, and it looks surprisingly hip. The Brilliance V3 has been delayed quite a few times but is now expected to finally makes its debut on the Guangzhou Auto Show in November. The V3 is a new compact SUV that will be positioned below the Brilliance V5.

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Brilliance Dolphin launched on the China car market

September 22, 2014 by W.E. Ning

Brilliance Dolphin launched on the China car market

The brand new Brilliance Dolphin has been launched on the China car market. Price starts at 39.800 yuan and ends at 45.800 yuan. The Brilliance Dolphin, formerly known as the Brilliance H120 CaCa, is a mini car that will compete directly with the successful Chery QQ.

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Spy Shots: Brilliance V3 SUV is getting Ready for the China car market

September 18, 2014 by W.E. Ning

Spy Shots: Brilliance V3 SUV is getting Ready for the China car market

New Spy Shots of the Brilliance V3 SUV testing in China. The V3 has been delayed quite a few times but is now expected to finally makes its debut on the Guangzhou Auto Show in November. The V3 is a new compact SUV that will be positioned below the Brilliance V5.

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Spy Shots: Brilliance Huasong 7 MPV for the Chinese car market

September 11, 2014 by Tycho de Feijter

Spy Shots: Brilliance Huasong 7 MPV for the Chinese car market

The very first spy shots showing the upcoming Brilliance Huasong 7 MPV. ‘Huasong’ is a new sub-brand aimed at building hip MPV’s for young car buyers. The Huasong vehicles will all be based on existing minivan platforms from Jinbei, which is another sub-brand under Brilliance Automotive.

Chinese car makers just can’t get enough of starting new brands and sub-brand, wasting money and time, and subsequently kill them off again. Will Huasong fare any better..?

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Patent Applied: Brilliance Jinbei MS3 SUV for the China car market

May 24, 2014 by Tycho de Feijter

Patent Applied: Brilliance Jinbei MS3 SUV for the China car market

Brilliance Automobile has applied for patent on the new Jinbei MS3 SUV for the China car market. The Brilliance Jinbei MS3 is a new compact SUV that looks a tad too much like the 2013 Acura MDX. The Jinbei MS3 will debut later this year, likely on the Guangzhou Auto Show in December, and launch on the Chinese auto market in early 2015.

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Spy Shots: Brilliance V3 SUV testing in China

May 19, 2014 by Tycho de Feijter

Spy Shots: Brilliance V3 SUV testing in China

Spy Shots of the Brilliance V3 SUV testing in China. The Brilliance V3 was expected to debut on the 2014 Beijing Auto Show but didn’t show, debut is now expected for the Chengdu Auto Show in September with a launch on the China car market in the fourth quarter. The V3 is a new compact SUV that will be positioned below the Brilliance V5.

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Why BMW won’t buy more of Brilliance – at least not now

May 9, 2014 by Bertel Schmitt

10 years - Picture courtesy China Daily

BMW is investing heavily into a raft of new models to dust rival Audi, but it won’t buy more shares in its Chinese joint venture partner Brilliance. This week in Munich, BMW’s CFO Friedrich Eichiner blew off a Bloomberg reporter who asked whether BMW would. “The market is regulated,” Eichinger snapped. “This question is not relevant, it is legally not possible.” Indeed, it is not. If you want to build cars in China, you need a Chinese joint venture partner who must own no less than 50 percent of the shares.

This system was put in place decades ago when China opened its doors to foreign automakers. The idea was that Chinese would learn on the job everything about developing, manufacturing, and selling cars. Once China was developed into an auto giant, one could dispose of the cumbersome laowei.

It just did not work out that way. Read more »