While in Guangzhou we went for a visit to the local Emgrand dealer, and came away slightly confused. Emgrand started as a sub-brand under Geely Automotive, it then became a halfhearted stand-alone brand, and now it will be morphed back under Geely as the ‘Borui’ brand, which will continue to use the Emgrand logo. The other sub-brands, GLEagle and Englon, will be phased out someday, but when exactly is unclear.
On the first photo the new Geely Emgrand GX9 Pride SUV with the new Emgrand logo on the bonnet, standing in front of a backdrop with a Geely Emgrand EC7 with the old Emgrand logo, and flanked by the Geely GLEagle GX7.
This is the brand new Geely Borui GC9 sedan, a fine looking vehicle formerly known as the Geely Emgrand EC9 sedan. ‘Borui’, (博瑞) , best translated as ‘Brilliant’, is yet another new sub-brand under the Geely umbrella, aimed at young and well-earning city folk. The Borui brand is using the Emgrand logo and will eventually replace the entire Emgrand (帝豪, Dihao) brand.
Geely has released the first official images of the new Geely Emgrand GC9 sedan for China, looking very sleek in white with shiny sporty alloys. The Emgrand GC9 will officially debut on December 15 during a special event in Beijing. Launch on the Chinese car market is scheduled for Q1 2015.
The Geely Emgrand GC9 was nowhere to be seen on the 2014 Guangzhou Auto Show but Geely Automobile did unveil the Geely C7 New Vision, successor of the Geely Gleagly GC7, which was the successor of the Geely Vision. The Geely GC7 New Vision has Emgrand logo’s but not the Emgrand name, not on the car and not in marketing.
Production of the new Volvo S90Lwill start in China late next year. The S90L will be build in the new Volvo factory in Daqing City in Heilongjiang Province. The S90L is basically a stretched variant of the generation Volvo S80, which is based on Volvo’s new SPA platform that also underpins the new Volvo XC90. It is the second time Volvo is using the S90 name after the 1996-1998 S90 sedan.
The China-made Volvo XC60 has been launched on the Chinese car market. Price starts at 366.900 yuan and ends at 539.900 yuan. The Volvo XC60 will compete head-to-head against the China-made versions of the Audi Q5 and Mercedes-Benz GLK.
New photos of the new Geely Emgrand GC9 of the semi-spy shot kind. The images appear to have leaked from a product-presentation, with the front license plate blurred for unknown reasons. The GeelyEmgrand GC9 will officially debut on the Guangzhou Auto Show later this month and launch on the China car market in early 2015.
The very first spy shots of the Geely Emgrand GC9 completely naked in China, showing an impressively well-designed sedan with a spectacular grille. The Emgrand GC9, formerly known as the Emgrand EC9, is the production version of the Emgrand KC concept that debuted on the 2013 Shanghai Auto Show. The GC9 will debut on the Guangzhou Auto Show in November and launch on the China car market in early 2015.