Toyota will launch a new sub-brand in China in 2015, it will be positioned under the Guangzhou-Toyota joint venture. The new sub-brand will be called Lingzhi (领志) in Chinese and Leahead in English. Leahead stands for ‘Leap Ahead’. The brand will focus on cheap electric cars aimed at young and hip car buyers in China.
The Toyota Levin sedan will be launched on the Chinese auto market on July 28, giving Toyota an extra entry in the lucrative compact sedan segment. Price will start at 107.800 yuan and end at 159.800 yuan. The Toyota Levin is based on the E170 Toyota Corolla, and design-wise close to the North American Corolla.
Toyota’sChina car sales were up 12.4% in April compared to the same month last year. Toyota and its two local partners sold 85.800 vehicles. That followed a 19 percent year-on-year rise in March and a 43.1 percent rise in February.
In the first four months of the year, Japan’s biggest automaker sold 313,800 vehicles, up 20.2 percent from a year earlier.
The new Toyota Levin (top) and new Toyota Corolla debuted on the 2014 Beijing Auto Show. The two vehicles look very similar and that is because they are essentially the same car, based on the 2013 Toyota Corolla E170. Obviously, there are a few differences in styling, but something else differs even more.
The Toyota Avalon sedan will be launched on the China car market in 2015. The Toyota Avalon will be manufactured in China by the Guangzhou-Toyota joint venture. Currently, the Avalon is build in the United States and only available in North America, the Middle East, and South Korea.
Toyota Chinaannounced that November sales in China were up 40.7% to 89.800 cars compared with the same period last year. The number includes sales of imported cars and sales of Toyota’s two local joint ventures; FAW-Toyota and Guangzhou-Toyota. The rise in November marks the third month of consecutive sales growth for Toyota in China.
The new Toyota Yaris L has been launched on the China car market. Price starts at 69.800 yuan and ends at 108.800 yuan. The L is added to differentiate the new car from the outgoing Yaris hatchback. The Yaris L is a much larger vehicle than the Yaris, and Toyota hopes for larger sales as well. The outgoing Yaris never was a great success because Chinese car buyers considered it too small for the money.
Toyota has applied for patent for the China car market on the 2014 Toyota Highlander SUV. Production in China will start sometime late next year, with a debut scheduled for the 2014 Guangzhou Auto Show. The China-made variant of the 2014 Toyota Highlander will be powered by 2.7 and 3.6 liter petrol engines.