China has yet another new car brand. The English name is Kissun, which stands for: “Kiss the Sun, Kiss the Future”. The Chinese name is Kunxing (坤行). The character kun symbolizes ‘earth’ and means ‘female’, the character xing stands for ‘profession, line of business’.
This name, according to the company, expresses how they want to do business; with the well-being of planet earth in mind. That sounds green and it is: Kissun Auto will focus on new energy vehicles. The logo symbolizes earth and the ‘changing interfaces’ of new energy vehicles, or so Kissun says.
We think the logo has a very sexual touch, and that it looks a tad or two too much like the Denza logo.