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Strategy: How the Chinese are setting themselves up for success

March 31, 2014 by Matt Gasnier

fox-africa-2

Like this fennec fox, Chinese carmakers have been walking against the wind in Africa. And it’s worked.

For the first time in the history of car manufacturing, Chinese carmakers sold 1 million cars outside of China in 2012, and estimates show chances are they have repeated that feat in 2013. Chinese manufacturers are now relying more and more on export markets to boost their bottom-line, especially as conditions have worsened for local passenger cars at home over the last couple of years. However as I described in my article “China: How local brands may finally find their mojo at home“, the Chinese are learning how to sell low-cost overseas and applying these strategies at home, making themselves more competitive in the process.

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China-made Chevrolet Optra debuts in Algeria

March 28, 2014 by Tycho de Feijter

China-made Chevrolet Optra debuts in Algeria

The new Chevrolet Optra debuted on the Salon International de l’Automobile d’Alger in Algeria. The Chevrolet Optra will be sold on the Algerian and other north African markets. The Chevrolet Optra is manufactured in China by the SAIC-GM-Wuling joint venture, in which GM has a 44% stake.

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Spy Shots: Chevrolet Optra is Ready for North African markets

February 27, 2014 by W.E. Ning

Spy Shots: Chevrolet Optra is Ready for North African markets

This is the new Chevrolet Optra, a compact sedan that will be exported from China to North Africa, including Egypt and Algeria. The Chevrolet Optra is a rebadged Wuling Baojun 630 sedan that is manufactured in China by the SAIC-GM-Wuling joint venture, in which GM has a 44% stake. The joint venture will also make the Optra. Exports are scheduled to start within three months.

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Wuling Baojun 630 will be exported to Africa as the Chevrolet Optra

October 15, 2013 by Tycho de Feijter

Wuling Baojun 630 will be exported to Africa as the Chevrolet Optra

The Wuling Baojun 630 sedan will be exported to North African markets from 2014, rebadged as ‘Chevrolet Optra’.

Baojun is an entry level brand under the SAIC-GM-Wuling joint venture, in which GM has a 33.3% stake. The other partners are SAIC (aka Shanghai Auto) and Wuling Automotive.

The Baojun 630 sedan is based on the Shanghai-GM Buick Excelle. The 630 is available with a 112hp 1.5 and a 143hp 1.8, both petrol. GM will likely also offer a diesel version for Africa. Baojun is currently working on a hatchback variant of the 630, which is expected to make the move to North Africa as well.

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Chery to set up JV to further explore African car market

August 20, 2011 by Tycho de Feijter

Leading private Chinese automaker Chery will set up a joint venture (JV) with China-Africa Development Fund to further explore the car market in Africa, according to an agreement signed Friday in Hefei city, the capital of Anhui province. The company, however, did not state a time when the JV would be established.

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