The new Chery Eastar sedan has been launched on the Chinese car market. The Eastar is a very important car for Chery. The old one was on the market for some eight years and very popular among budget buyers and taxi drivers who wanted a no-frills big car for little money. Chery made the new one much better, much better looking and it is still incredible cheap. Price starts at only 95.800 yuan and ends at 135.800 yuan.
Back now to the April 2009 Shanghai auto Show. Chery surprised friend and foe with this massive Chery Eastar Limousine based on the cheap and no-nonsense Chery Eastar sedan. According to Chery it was ‘the first China made western-style limousine’, and that was likely truth indeed.
The new Chery Eastar sedan (aka Oriental Sun) will be listed on the China car market in Q1, likely in early March. The good old Eastar was a perfect vehicle for those who wanted a big, cheap and reliable A to B car. The new Eastar loox more up-class than the old one but it is still very cheap, price will start around 110.000 yuan.
Hongqi is the most famous brand in Chine when it comes to parade cars. In 2008 however Chery tried to change that with help from the army and some astronauts. The Eastar parade car debuted in April 2008 and was used for a very special military parade.
Chery is brand-mad and sedan-brand. 2012 will see the launch of two similar sedans; similar looks, similar sized, similar priced and based on exactly the same platform with the same engines. Both cars will debut at the April 2012 Beijing Auto Show. It makes sense for Chery… First up is the new Chery Eastar, aka Oriental Sun.
The new Chery Eastar/Oriental Sun debuted at the Shanghai Auto Show. About the two names: in Chinese it is called DongfangZhizi, meaning ‘Oriental Sun’. Chery however uses a different translation: Eastar. The new car has ‘Eastar’ on the back so from now on I will call it like that. The new Eastar will get a brother at Chery’s Cowin-brand, the Cowin E6 which will debut at a later show. Engines: 1.8 and 2.0 mated to a CVT. Size: 4866x1840x1500, wheelbase is 2768.