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Nissan on the rebound in China

May 13, 2014 by Bertel Schmitt

Jun Seki - Picture courtesy Bertel Schmitt

Japanese-branded cars led the market a few years ago. First they were dethroned by the Germans, then they went into a dangerous spiral as collateral damage from the island troubles. Last year, the Nipponese slowly clawed back their sales. After keeping a low profile for a while, Japanese automakers announced aggressive plans to retake lost market share. Today, Nissan’s head of its operations in China, President of Dongfeng Motor Co., Ltd. Jun Seki came to Yokohama to explain his plans to the Japanese media and CarNewsChina.com.

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