January 31, 2016 by Tycho de Feijter
The Guangzhou Auto conglomerate is going to launch a new car brand for the Chinese market, the brand will debut on the Beijing Auto Show in April. The English name is ‘Run Pard’, the Chinese name is ‘Lan Bao’ (岚豹), best translated as ‘Mist Leopard’. Mist as in ‘a misty day’. The English slogan is catchy; “Through the mist&wind His speed as cheetahs”, adding too to the endless confusion about whether a leopard = a cheetah or not. In Chinese the character 豹 usually covers both.