June 17, 2014 by Tycho de Feijter
This is the new Jiayue sedan. Jiayue is a new sub brand owned by the Changan-Ford joint venture. Jiayue (佳跃), is best translated as Good Leap, as in ‘leap forward’. The sedan is nothing more than a rebadged Ford Focus Classic, powered by an old 120hp 1.8 liter petrol engine. Price is expected to start around 90.000 yuan. Chinese media report today that there will be an electric variant as well, but this hasn’t been confirmed by Ford.
May 30, 2013 by Joey Wang
A mysterious single spy shot from what appears to be a BMW X1 with a new front. Chinese media speculate it is a green-energy vehicle for the new Brilliance-BMW sub-brand Zhi Nuo (Zinoro). When it will be launched on the Chinese car market is yet unknown.
Earlier on we heard the first Zinoro would be based on the E90 BMW 3-Series which was made in China by Brilliance-BMW. A clean and green Zinoro based on the X1 is sure possible, but relations between BMW and Brilliance are kinda strained when it comes to the X1…
April 22, 2013 by W.E. Ning
Horki is a new sub-brand of the Dongfeng-Yueda-Kia joint venture, aimed at making cheap cars for the masses. Horki’s first car is this sleek black-gray concept called the Horki-1. The Chinese name of the Horki brand is ‘Hua Chi’.
April 22, 2013 by Tycho de Feijter
Earlier on we reported about the launch of Ranz, a new sub-brand of the FAW-Toyota joint venture aimed at making cheap electric cars. But there was more. Toyota launched yet another sub-brand for making cheap electric cars, this time under the Guangzhou-Toyota joint venture. The brand is yet nameless, its name will only be announced on the Guangzhou Auto Show in November. But the brand has a logo and a concept car; this yellow monstrosity previewing a mid-size sporty EV SUV.
April 21, 2013 by Tycho de Feijter
Ranz is a new sub-brand of the FAW-Toyota joint venture, aimed at making cheap electric cars for the masses. The Chinese name for Ranz is Shi Lang, which means ‘Bright Life’. The brand was officially launched in March but was yet without a car. That changed at the Shanghai Auto Show were the ‘Ranz’ debuted. Not the Ranz Something, just the Ranz.
April 15, 2013 by W.E. Ning
The Brilliance-BMW joint venture will launch a new sub-brand for the Chinese car market on the 2013 Shanghai Auto Show that starts next Saturday. The brand will be called ‘Zhi Nuo’ (之诺), best translated as ‘Promise’.
March 25, 2013 by Joey Wang
The FAW-Toyota joint venture has officially confirmed that a ‘Ranz’ concept car will debut on the Shanghai Auto Show in April. Ranz is a new sub-brand that will focus on electric cars. The first real Ranz, to be based on the FAW-Toyota Corolla EX, will be launched on the Chinese car market in 2014. The Chinese name for Ranz is Lang Shi, which means ‘Bright Life’.
March 13, 2013 by Tycho de Feijter
The FAW-Toyota joint venture launched a new sub-brand for electric vehicles. The brand is called ‘Ranz’ and the first car is expected to hit the Chinese auto market in 2014, a concept car will debut on the Shanghai Auto Show in April.
December 6, 2012 by Tycho de Feijter
The Dongfeng-Yueda-Kia joint venture is working on the launch of a new ‘Hua Qi’ sub-brand, the first vehicle will be based on the old Kia Cerato. At the same time work continues on yet another sub-brand, ‘Dianyue‘, which will make electric cars. The first Dianyue is also based on the old Cerato.
November 27, 2012 by Tycho de Feijter
The Chang’an-Ford joint venture will launch a new sub-brand this year. It will be called ‘Jia yue’, best translated as ‘Good Leap’. The logo, above, consists of two wings. The first car of Jia Yue will be a rebadged Ford Focus Classic. The Ford Focus Classic is the last-gen Ford Focus which is still in production in China, next to the new Focus.