Posts Tagged ‘sub-brand’
Kia launches China-only ‘Horki’ brand on the Shanghai Auto Show
Published on April 22, 2013 by W.E. Ning
Horki is a new sub-brand of the Dongfeng-Yueda-Kia joint venture, aimed at making cheap cars for the masses. Horki’s first car is this sleek black-gray concept called the Horki-1. The Chinese name of the Horki brand is ‘Hua Chi’.
Toyota launches another new brand for China on the Shanghai Auto Show
Published on April 22, 2013 by Tycho de Feyter
Earlier on we reported about the launch of Ranz, a new sub-brand of the FAW-Toyota joint venture aimed at making cheap electric cars. But there was more. Toyota launched yet another sub-brand for making cheap electric cars, this time under the Guangzhou-Toyota joint venture. The brand is yet nameless, its name will only be announced on the Guangzhou Auto Show in November. But the brand has a logo and a concept car; this yellow monstrosity previewing a mid-size sporty EV SUV.
Toyota launches the Ranz brand at the Shanghai Auto Show
Published on April 21, 2013 by Tycho de Feyter
Ranz is a new sub-brand of the FAW-Toyota joint venture, aimed at making cheap electric cars for the masses. The Chinese name for Ranz is Lang Shi, which means ‘Bright Life’. The brand was officially launched in March but was yet without a car. That changed at the Shanghai Auto Show were the ‘Ranz’ debuted. Not the Ranz Something, just the Ranz.
New BMW brand for China will be launched on the 2013 Shanghai Auto Show
Published on April 15, 2013 by W.E. Ning
The Brilliance-BMW joint venture will launch a new sub-brand for the Chinese car market on the 2013 Shanghai Auto Show that starts next Saturday. The brand will be called ‘Zhi Nuo’ (之诺), best translated as ‘Promise’.
FAW-Toyota ‘Ranz’ concept to debut on the Shanghai Auto Show
Published on March 25, 2013 by Joey Wang
The FAW-Toyota joint venture has officially confirmed that a ‘Ranz’ concept car will debut on the Shanghai Auto Show in April. Ranz is a new sub-brand that will focus on electric cars. The first real Ranz, to be based on the FAW-Toyota Corolla EX, will be launched on the Chinese car market in 2014. The Chinese name for Ranz is Lang Shi, which means ‘Bright Life’.
FAW-Toyota launches ‘Ranz’ EV brand on the Chinese auto market
Published on March 13, 2013 by Tycho de Feyter
The FAW-Toyota joint venture launched a new sub-brand for electric vehicles. The brand is called ‘Ranz’ and the first car is expected to hit the Chinese auto market in 2014, a concept car will debut on the Shanghai Auto Show in April.
New sub-brand from Dongfeng-Yueda-Kia will be called ‘Hua Qi’
Published on December 6, 2012 by Tycho de Feyter
The Dongfeng-Yueda-Kia joint venture is working on the launch of a new ‘Hua Qi’ sub-brand, the first vehicle will be based on the old Kia Cerato. At the same time work continues on yet another sub-brand, ‘Dianyue‘, which will make electric cars. The first Dianyue is also based on the old Cerato.
New Ford sub-brand for China will be called ‘Jia Yue’
Published on November 27, 2012 by Tycho de Feyter
The Chang’an-Ford joint venture will launch a new sub-brand this year. It will be called ‘Jia yue’, best translated as ‘Good Leap’. The logo, above, consists of two wings. The first car of Jia Yue will be a rebadged Ford Focus Classic. The Ford Focus Classic is the last-gen Ford Focus which is still in production in China, next to the new Focus.
Official: new Chinese EV-brand for Shanghai-GM, to be called ‘Springo’
Published on November 19, 2012 by Joey Wang
We knew it was coming but now it is 100% sure, the new Shanghai-GM EV-brand will be called ‘Springo’. Their first yet nameless car is based on the Chevrolet Sail and will debut on the Guangzhou Auto Show later this month. There will be more electric vehicles in the future, Chinese media says Shanghai-GM will outline their “green technology strategy” at the Guangzhou show.
Spy Shots: sub-brand for the FAW-Toyota joint venture in China
Published on November 5, 2012 by Tycho de Feyter
Chinese media reports that the FAW-Toyota joint venture will start its own sub-brand. First car will debut sometime next year and will be based on the FAW-Toyota Vios. The sub-brands are an idea from the Chinese government, mostly aimed at getting more IP rights in Chinese hands.
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