Ford might launch sub-brand in China
Published on June 4, 2012 by Joey Wang
Ford Motor is in talks with its partners to introduce indigenous brands in China, while it focuses on building up its own brand in the world’s biggest auto market, its China chief said on Monday.
Some foreign auto makers have launched so-called indigenous, or China-only, brands with their local partners, in part to comply with Chinese government regulations that allow global carmakers like Ford to manufacture cars in China.
“We always are in discussions with our joint venture partners. All I can tell you is we are studying indigenous brands, but our total focus in terms of brand enhancement is really on the Ford brand,” said David Schoch, chairman and CEO of Ford’s China operations.
Ford makes its Fiesta, Focus, Mondeo and other sedans in China in a three-way tie-up with Changan Automobile and Japan’s Mazda. It also holds 30 percent of Jiangling Motors, which makes Ford’s Transit vans and will make the Ford Explorer from 2015.