Chery has launched the eQ1 electric car on the Chinese market, just days after the company filed a trademark complaint against Mercedes-Benz. The Germans want to use the EQ name for an EV-sub brand, but Chery has been using the eQ EV brand since 2014. Their first car was the eQ and now we have the new eQ1.
Chery has filed a complaint against Mercedes-Benz at the ‘International Trademark Office of the State Administration for Industry and Commerce’. The reason: in 2016 Mercedes-Benz applied for a Chinese trademark for their new EQ sub-brand of electric vehicles. The problem: Chery has been selling EVs under their eQ sub-brand since 2014. Chery applied for a trademark in 2014 and it was granted in 2015. The application of Mercedes-Benz is pending. The company hopes to launch its EQ brand in China in 2018.
Chery is going sporty with the brand new Arrizo 5 Sport, based on the pretty but dull Arrizo 5 sedan. The Sport gets a racy front bumper, side skirts, speedy alloys, red brake pads, a big spoiler on the back, and red interior trim.
Another new electric car for China: this is the Chery Tiggo 3X EV, complete with some blue in the headlights and a blue line in the grille. Blue is the color of green cars in China.
The Tiggo 3X EV is based on the Tiggo 3X. It seems as if the suspension of the EV was jacked up a bit, looking weird. First I thought the tires were smaller but they are 205/55R16 on both the 3X EV and the 3X.
Spy Shots showing the upcoming Cowin X7 SUV, the new flagship of the Cowin brand. The X7 will seat seven, it will look sporty and hip, and it will be launched on the Chinese car market in early 2018. Cowin is a trendy budged brand under Chery Auto.
The first Spy Shots of the interior of the upcoming Geely Emgrand Mini, and it looks very impressive with a digital instrument panel and a giant horizontally orientated touch screen in the middle. The car on the photos is likely an automatic; it has a drive selector and flappy paddles behind the steering wheel.
The Chery Tiggo 3X is ready, looking very hip in orange. The Tiggo 3X is a sporty variant of the Chery Tiggo 3, aimed at young first-car buyers in the big cities, one of the hottest buyer-groups of the moment. Nobody cares about the old and conservative anymore! The 3X will be launched on the Chinese car market in November 15. Price will range from 63.900 yuan to 79.900 yuan.
This is the new Chery S51 EV for China. It will hit the Chinese car market in November, called the Chery EQ1. S51 is a factory designation, and the ultracool @Ant name has neen dropped. The 1 in EQ1 was added because the electric variant of the Chery QQ is called the Chery EQ.
And the electric compact hatchbacks keep coming. The latest blue leaf on the green tree is this Cowin C3R EV, the electric version of the Cowin C3R. The C3R EV, another such easy name, will be launched on the Chinese car market in October. Sadly, the production car won’t get the blue tires, but customers can spec the blue roof and blue mirrors, and it has the usual…