November 3, 2011 by Tycho de Feijter
China is crucial to British sports and racing car brand Lotus’ revival in the global market, with the country expected to generate more than one-fourth of its total sales within the first four years of operation, said a company executive.
“We see China as absolutely the most important market for us to further develop around the world. Although we’re just entering the market with the most potential today, we believe that within one year, China will replace Japan as our biggest market in the Asia-Pacific region.” Read more »
November 3, 2011 by Tycho de Feijter
The Lotus Evora has been officially listed on the China car market. Price starts at 1.248.000 yuan for the standard Evora 2+0 and ends at a whopping 3.600.000 yuan for the super souped up Evora GTE with 444hp and 420nm.
September 27, 2011 by Tycho de Feijter
Youngman makes Malaysian Proton cars for the Chinese market under a license agreement. Proton is also the owner of the Lotus brand. The L5 sportback is the newest Youngman-Lotus, an attractive and kinda sporty looking var with a big badge on the back claiming: ‘Engineered by Lotus’. Price starts at 99.800 yuan and ends at 121.800 yuan. Much cheaper than an Evora indeed.
September 2, 2011 by Tycho de Feijter
The Youngman Lotus L5 Sportback debuted at the 2010 Beijing Auto Show. The production car will be listed on the Chinese car market on September 23. Engine: 1.6 with 93kw and 149nm. Price will start from around 70.000 yuan.
June 15, 2011 by Tycho de Feijter
Lotus officially arrived in China today with the Evora and Elise. And with a new name as well: Lutesi, to differentiate from Youngman’s ‘Lianhua’ Lotus-line. Big surprise though was a new logo with the letters NYO added. According to the Chinese press ‘NYO’ stands for ‘new’, again to differentiate from Youngman. A bit of a strange story that is since Youngman doesn’t use the Lotus-logo.
May 31, 2011 by Tycho de Feijter
Lotus will officially enter the Chinese market on June 15. It will set up its own distribution channels and dealer network. Lotus got a new Chinese name: Lutesi, a sound translation of Lotus. The old Chinese name, Lianhua, is now gone because Lotus does not want to be confused with the Lianhua-brand from Chinese company Youngman which makes Proton cars for the China market. Proton is the owner of Lotus.
Some confusion remains about which cars Lotus will offer in China. Yesterday the Chinese media were all over the the Europa SE, today is seems Lotus will only offer the Elise, Exige and Evora. More on this as we know it.
May 30, 2011 by W.E. Ning
Sportscarmaker Lotus of England will list the Europa SE on the Chinese market on June 15. Lotus currently only sells the Elise trough dealers in Beijing and Shanghai. The Europa SE is powered by a 2.0 turbo with 225hp and 300nm. Lotus is considering offering the Evora in China as well.
August 17, 2010 by Tycho de Feijter
The L5 is made by Chinese company Youngman. Youngman also assembles the Proton Gen2 in a parnership with Malaysian Proton. The new L5 is co-developed by Youngman and Proton-owned Lotus. The Proton-based cars and the L5 are called ‘Lianhua’ in China, which means Lotus. It is the same name used for the British Lotussus, such as the Elise. The L5 sedan and hatchback debuted at the Beijing Auto Show and will be listed in October. Engine: 1.6 with 93kw and 149nm. Price will start from around 70.000 yuan.
July 8, 2010 by Tycho de Feijter
‘Lotus’ is called ‘Lianhua’ in China, the name is used for both the sportcars from England and this Chinese automaker. Their cars start life in Malaysia as Protons, Proton being the owner of British Lotus. Then they go as kits to China for assembly by Chinese company Youngman.
First the cars were called Youngman Europestar, ‘Europestar’ being a new brandname. That name is gone, it is now Lianhua, literally Lotus flower. In characters: 莲花汽车, Lianhua Qiche, Lotus(flower) Auto. To stress the connection with British Lotus the cars got a huge badge on the back screaming: ‘Engineered by Lotus’, in English. That same slogan also features in Lianhua’s logo. Their website address is www.youngmanlotus.com.
Youngman though, wants more than just assemble Protons. They will soon start producing their own cars, still based on Proton technology and with engineering-help from British Lotus. This new MPV is one of those cars, it is based on the Proton Exora but with a entirely different front.