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China’s Geely completes Volvo acquisition; eyes restoring Volvo’s glory

Published on August 2, 2010 by Tycho de Feijter

“Former glory”? Good, get us a 480ES with real horsepower. The robots and tooling for the factory are surely still somewhere in the Netherlands, the Dutch never throw anything away. Over to the rest of the story:

From Xinhua, 020810. Chinese car maker Geely Holdings Group Co. Ltd. said Monday it has completed its 1.8 billion U.S. dollar-buyout of Ford Motor Co.’s Volvo unit, in a landmark foreign acquisition by a Chinese company.

At a handover ceremony held in London, Ford delivered all of its Volvo assets to Geely Holdings Group, after the deal won approval from regulators in China, the United States and the European Union.

In a telephone interview with Xinhua, Li Shufu, Chairman of Geely Group and Volvo Car Corporation, said he hopes to restore Volvo to a leading position in the global luxury auto market.

“After the takeover, Geely remains Geely and Volvo is still Volvo. The relationship between the two companies is brotherhood and not a parent-and-child relationship,” Li told Xinhua.

“Volvo should enjoy a much better position in the global market given its quality, technology, research and development abilities and its brand value,” he added.

He said Volvo will remain headquartered in Gothenburg, Sweden, with management having autonomy to execute its own business plan.

As part of its business plans, Li said, Volvo will strengthen its presence in Europe and North America while also taking advantage of growth opportunities in China.

Geely has also announced the appointment of six members to the Volvo board, including Stefan Jacoby, President and Chief Executive of the new Volvo Car Corporation.

Li Shufu has been appointed chairman of the new board and Hans-Olov Olsson has been appointed vice chairman.

Shares of Hong Kong-listed Geely Automobile rose 1.38 percent to 2.94 HK dollars (38 U.S. cents) Monday morning.

Dong Yang, Executive Vice President of the China Association of Automobile Manufacturers, said Geely’s successful takeover of Volvo is “just the company’s first step in expanding.”

Keeping Volvo’s high-end brand value and product quality will be a difficult task, Dong said, adding that raising Volvo’s market share in China and adapting the European brand to China will not be easy, either.

“All of these things should be realized step by step through hard work,” he added.

2 comments

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  1. Paul- August 3, 2010 Reply

    Volvo Beauty Leopard anyone? Volvo 240 King Kong? This will be interesting.

  2. dragin- August 5, 2010 Reply

    The Great Leap for Li and Jacoby will be to go from producing one of the most unsafe products on the planet to the safest on the planet. They sure have their work cut out for them.

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