Fiat ‘500 by Gucci’ listed & priced in China
Published on April 20, 2012 by Tycho de Feijter
The Fiat ‘500 by Gucci’ has been listed & priced on the China car market. Fiat thinks: “girl wants one Gucci bag, girl wants two Gucci bags, girl wants three Gucci bags, girl wants Gucci car!” Fiat is right, this is smart marketing that will appeal to fashionable hippie-dippy Chinese girls.
If they rich, that is. Price (hold thy breath…) is 268.800 yuan. A lotta money for a sexified Fiat Panda, but sure very special with all kinda Gucci-stickers, and the ‘500 by Gucci’ is limited to only 200 cars. No matter that ridiculous price, Fiat will sell ‘m all, and fast. Power, for the girl-buyers it won’t matter but we men need to know!, comes from a 1.4 MultiAir engine that babes out 100hp, and that ain’t bad for such a small car.