Bentley launches Weibo-app for the EXP 9 F SUV in China
Published on May 29, 2012 by Tycho de Feyter
Weibo is the Chinese equivalent of Twitter, zillions of young Chinese use it every day to comment on the news, on new products and on almost everything else. Cars are a hot topic so most automakers got their own ‘Weibo’. Bentley got one too and here things get extra interesting because the brand has launched a new Weibo-app for the EXP 9 F concept called ‘EXP Lab’.
China is now Bentley’s biggest market world wide and the EXP 9 F is specifically designed with the Chinese market in mind. Wealthy Chinese car buyers love fast and expensive SUV’s and are willing to pay a lot for one. Bentley so designed an SUV but when the EXP 9 F concept debuted in Geneva in XX it was disliked by everybody. To check what China thinks about it the app asks users a few questions.
Question: What is your feeling about the appearance of the Bentley SUV?
Answers: not good, all right, fine, good, very good.
Same question for the interior. It goes on like this for 10 questions more. Some questions are intriguing, like: “Do you think it is reasonable for Bentley to sell an SUV?” And: “Tell us where you want to use a Bentley SUV?” (answers: B-road, highway, city, etc).
How many seats do you want in a Bentley SUV? Now, the utmost important question:
W12, V8 patrol, V8 diesel, V8 hybrid or V6 hybrid.
A tow hook! Question: Under what circumstances you will use this car? Answers: Daily use, Commuting, Vacation, Tow-Trailer, Special occasions.
After 13 questions the party is over very suddenly, without a thank you for your time. Bentley doesn’t show any results, which is very childish. Instead visitor can now go to a page to download wallpapers. Nevertheless, we learned a lot: the design is not finalized yet, the seating-arrangement is not finalized yet, the engine is not finalized yet, and Bentley might offer a hook! Check that out…