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BYD-Daimler Denza ‘prototype’ hits the Shanghai Auto Show

Published on April 20, 2013 by Joey Wang

BYD-Daimler Denza 'prototype' hits the Shanghai Auto Show

We don’t know whether we should laugh, or cry. This is a BYD-Daimler Denza ‘prototype’, previewing the real Denza that will be launched on the Chinese car market in 2014. BYD-Daimler is a joint venture between BYD Automobile of China and Daimler-Benz of Germany, aimed at making electric cars for the Chinese auto market. The Denza is their first car, based on the old Benz B-Class with the electric powertrain of the BYD e6.

BYD-Daimler Denza 'prototype' hits the Shanghai Auto Show

This is simply ridiculous! Sticking blue stripes on a reworked old B and then putting up some signboard showing a part of ‘the real thing’? We, cry. BYD-Daimler showed a Denza concept on the 2012 Beijing Auto Show, which didn’t look too bad. After that it was silent around the Denza until February this year when we saw one heavily camouflaged prototype testing somewhere in southern China. That thus, must be the same car as this idiotic vehicle on show in Shanghai. Check the alloys, they are the same.

BYD-Daimler Denza 'prototype' hits the Shanghai Auto Show

More blue stripes at the back. This thing will be hopelessly outdated in 2014, if it ever hits the market. We hear from several sources, including our good friend Bertel from TTAC, that things are not going too well at BYD-Daimler. This almost tragic performance in Shanghai seems to confirm this loud & clear.

3 comments

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  1. Xu S.- April 20, 2013 Reply

    oh no… this is going nowhere indeed. doomed to fail!

  2. Shanghai auto show: joint venture brands – who is kidding whom? | beyondbrics- April 22, 2013 Reply

    […] Daimler pumped out the decibels on the auto show floor for its Denza joint venture brand, with troubled Chinese electric car pioneer BYD. (The Denza concept car displayed at the show hardly covered itself in glory in the Chinese media: Car News China said it wasn’t sure whether to laugh or cry – but on balance, it thought tears w…. […]

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