Peugeot 301 launched on the China car market
Published on November 20, 2013 by Tycho de Feijter
The 2014 Peugeot 301 sedan has been launched on the China car market. Price starts at 84.700 yuan and ends at 116.700 yuan. The Peugeot 301 is a new small-size sedan especially developed for emerging markets. The Peugeot 301 is basically the same car as the new Citroen C-Elysee that was launched in September.
Power comes from a rather old 1.6 tuned up to 114hp, mated to a 5-speed manual or a 4-speed automatic. A 1.8 and a high-tech 1.2 turbo will be added to the line-up in 2014. The 1.2 turbo will become the top-spec engine with the 1.8 sitting in the middle.
The Peugeot 301 and C-Elysee are made in China by the Dongfeng-PSA joint venture. They compete head-to-head with the Volkswagen Jetta, the Volkswagen Santana, the Skoda Rapid and the Guangzhou Auto GA3.
Buyers in this segment like their cars reliable but otherwise boring, the brown and silver-gray are the favorite colors. Seven-spoke alloys on this particular car on the daring side.