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Landwind X7 launched on the Chinese car market

Published on August 7, 2015 by Tycho de Feijter

Landwind X7 launched on the Chinese car market

Landwind Motors has finally launched the supremely controversial Landwind X7 SUV on the Chinese car market. Price starts at 129.800 yuan and ends at 147.800 yuan ($21.000 – 23.801).  The X7 is an almost perfect 1:1 clone of the Range Rover Evoque, but sells for three times less.

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The Landwind X7. Not looking Evoque enough? Try this dealer-provided Land Rover kit.

The X7 is available with only one engine; a Mitsubishi sourced 2.0 turbo petrol with 190hp and 250nm, mated to an eight-speed automatic, FWD. Fuel consumption: 10.4 liter per 100 kilometer.

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The Range Rover Evoque. This is the China-made version, manufactured by the Chery-JLR joint venture. It was launched on the Chinese market in February. Present price ranges from 398.000 yuan to 552.000 yuan (64.075 – 88.868). The Evoque is thus at least three times as expensive as the X7.

Engine: Ford 2.0 turbo petrol with 240hp and 340nm, mated to a nine-speed automatic, AWD. Fuel consumption: 10.8 liter per 100 kilometer.

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This again is the Landwind X7. It is not just a lookalike. It is a real clone, which can be seen when we compare the sizes:

Range Rover Evoque 5-door: 4365/1900/1635, wheelbase is 2660 and kerb weight is 1850 kilo.

Landwind X7: 4420/1910/1630, wheelbase is 2670 and kerb weight 1775 kilo.

Size wise, it is the same car. Interestingly, the Evoque is 75 kilo heavier.

Landwind is a Chinese car maker jointly owned by Jiangling Motors and Changan Auto, coincidentally (or not?) both joint venture partners of Ford, with Jiangling-Ford and Changan-Ford respectively. Ford owned Land Rover-Range Rover until 2008 when they sold it on to the TATA conglomerate of India.

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The interior is only partly cloned, and looks way much better than the black plastic drab in the Evoque. Beautiful brown leather seats, more leather on the flat-bottomed wheel, nice chrome detailing and the best floor mats we have seen in a China-made car, ever.

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Giant touch screen for the infotainment system.

The X7 might be much cheaper than the Evoque, but isn’t a bare bones budget vehicle, not at all. The list of standard equipment is simply impressive. All variants will get:

ABS, EBD (electronic brake force distribution system), ESC (electronic stability control system), TCS (traction control system), PBA (emergency brake assist system), HAC (uphill start assist system), HDC (downhill assist system), CBC (a set of 8 other unspecified safety support systems), heated and electronically adjustable exterior mirrors, electronic parking brake, dual front airbags, electronic parking brake, dual front airbags, keyless start / entry, electronic dimming inside rear view mirror, reverse camera imagery, automatic air conditioning, automatic wipers, an 10.2 inch touch screen for the infotainment system, cruise control, GPS navigation, and Bluetooth connectivity.

Additionally, the top spec version gets: roof rails, leather seats, heated seats, electrically adjustable seats, lane departure warning system, an eight speaker sound system, a panoramic sunroof (1100x950mm), and a tire pressure monitoring system.

That’s a shipload of kit for the money. We don’t know how well it all works, but it is a fact that this sort of systems are getting cheaper by the day without loosing too much when it comes to quality. In the end it is all about scale and mass production, something the Chinese are famously good at.

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The rear bench, seen here in a red car. Same fine brown leather but none of those fancy floor mats. Door design a bit on the busy side.

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Bumper is Evoque exactly. Square shaped exhaust pipe tips. The roof rails are not very high but appear to be perfectly usable. I hope to check out the Landwind X7 in person soon. Sadly, there is only one (01) Landwind dealer in Beijing and it is quite far from my home, so I got to plan it half a day. But in anyway, after writing more than 20 articles about the bloody thing I need to see it up close in the Capital.

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The zillion dollar question now it: will be Landwind X7 be a success? In many ways it already is.

Tata-JLR has been unable to stop Landwind building the car, and that is considered a huge victory; tiny Landwind from China beating the giant Indian-British conglomerate. A sales success seems likely too. There is an enormous hype going on over the X7, with customers waiting eagerly to buy one, with many saying JLR can only blame itself because it is asking far too much money for the real Evoque.

Gold on the horizon for Landwind, and other Chinese automakers, because the X7’s success will absolutely inspire more cloning again, and some has already started.

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A clean engine bay, seen here with the covers removed, and seen here with the covers on.

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The new Landwind X7. To be seen on any Chinese road soon…

16 comments

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  1. Mike- August 7, 2015 Reply

    In Europe people are willing to pay for the real thing, it’s because of the brand image it’s very important here. To be seen driving a cheap Asian car in Europe is regarded as a failure, like “look at me I can’t afford the real thing”.

    1. Alex- August 8, 2015 Reply

      Mike, you know people pay for knockoffs all the time right? If it looks close enough to the real thing there will be buyers.

    2. ret- August 8, 2015 Reply

      that’s the typical propaganda they try to make people believe. This isn’t the truth. People in the EU are stuck with a car monopoly who sell trash cars in highly inflated prices. The govs. are trying the best to hinder new entrants in the market.

      1. Paul- August 19, 2015 Reply

        If only the new entrants would develop new cars rather than copy the European cars. Some might call this behaviour “stealing intelectual property”. To cut it short: as long as the Chinese are unable to develop their own cars, just let it be.

  2. santos palisander- August 8, 2015 Reply

    In the US market we have the Ford Escape/Kuga SUV, and its up-market cousin, the Lincoln MKC. The RR Evoque is really just a further step up-market from the Lincoln, that plays on the Range Rover badge, at a considerable increase in price. JLR left themselves wide open for this cloning attack as a result of their pricing policy. I do not condone what Landwind has done, but I certainly understand WHY it was done. In the end, the market will decide how important the badge is in China.

    1. Tim- August 9, 2015 Reply

      I agree with u on the JLR pricing & not condoning the cloning. I actually feel sorry for JLR if they end up not making enough profit.

  3. David- August 8, 2015 Reply

    I personally don’t care two hoots about having a certain brand or image, so long as a product performs to my expectations. People get too fixated on image and branding. I don’t agree on doing knock offs though. However as close as the Land Wind is to the Evoque, I doubt that many parts will be interchangeable, so to me, it is not an actual clone, just a very inspired reproduction. At one third the price, if it lasts and goes well, I would buy one, regardless of the badge. Just so long as Evoque owners don’t damage it in jealousy.

    1. David- August 10, 2015 Reply

      Just thinking, the corolla hatch and i30 hatch are similar from the rear. Who copied who? Are they half clones?

  4. Deskman- August 8, 2015 Reply

    Curiously, Landwind X7 is a vast improvement from the Landwind X5, in terms of interior, driving dynamics, kit and design, aside from the controversial exterior of course. It would appear that Landwind had not been resting on their laurels, unlike certain native brands (Chery, Brilliance & SAIC etc.) and appear poised to challenge Haval, Changan (See: Cannibalism), Dongfeng, Zotye & BYD for dominance of the SUV segment. A pity they could not come out with a more original design.

  5. Sirsteven- August 8, 2015 Reply

    I hope this fails. not just because it’s the shitbaggery involved in producing a clone, but also because it’ll teach car brands to think more about the long-term act of building a brand and investing in design and R&D.

    so, yeah, i hope these all rust and fall to pieces within a year.

    1. bouo- August 9, 2015 Reply

      as the Everly brothers sing:

      Dream, dream, dream, dream
      Dream, dream, dream, dream

  6. Bryant @ NorCal- August 11, 2015 Reply

    Cheap knock off with cheap hookers….classic!

  7. VW-Konzern sagt TOYOTA Kampf an. Bis 2018 weltweit die Nr.1 Seite 9173 : So ändern sich die Zeiten... ;)- August 12, 2015 Reply

    […] China: Evoque-Klon Landwind X7 ab USD 21.000 am Start […]

  8. rafeeupch- October 19, 2015 Reply

    Iam from kerala india,
    We invites your better performance in india
    We mostly liked your cars
    We want to use that, but cannot to purcharse

  9. Robert- October 22, 2015 Reply

    Already purchased an X7 and Love it – Service has been good – Service Center is quite far away is the only draw-back – yet so is Land-Rover Service Center from where I live in Guangzhou area

    1. Deskman- November 4, 2015 Reply

      Out of curiosity, how does the X7 compare to Haval/Changan/GAC/Haima?

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