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Brilliance Shineray SWM Eroe Electric SUV Concept Launched In China

Published on April 25, 2017 by Tycho de Feijter

Brilliance Shineray SWM Eroe Electric SUV

The new Brilliance-Shineray SWM Eroe electric SUV concept car has been launched on the Shanghai Auto Show in China. It looks great with a blue white paint job, a low roof line, a space ship grille, and ultra large wheels with shiny five-spoke alloys.

Brilliance Shineray SWM Eroe Electric SUV

Bonnet and roof appear to float over the body, rear render painted in black.

Brilliance-Shineray is a joint venture between Brilliance Automotive and Shineray Motorcycle Company, one of China’s largest motorbike makers. They make a range of minivans and mini MPVs under the Jinbei brand, which is owned by Brilliance.

SWM is a new sub-brand. It comes from the Italian motorbike maker SWM Motorcycles, which was bought by Shineray in 2014. That’s why the X7 has an Italian flag on the front fender.

SWM stands for Sironi Vergani-Vimercate Milano (SV-VM > SVVM > SWM), the names of the founders of SWM combined, with the two Vs combined to a W.

Sineray changed the meaning to Speedy Working Motors after they bought the company. But, surprise surprise, it has a new meaning again; it now means Start, Win More.

SWM Eroe Electric SUV

Heritage: the Italian flag on the mirrors.

Brilliance Shineray SWM Eroe Electric SUV

Eroe is Italian too, it means heroe. The Eroe sure looks muscular enough to conquer some mountain ranges. Rear end with a big roof spoiler, a narrow window, wide shoulders, sleek lights, and a large and very busy bumper.

SWM Eroe Electric SUV

There is an SWM badge inside the grille. I guess it is supposed to light up, but perhaps that didn’t work. The bumper is a work of art with a blue base holding white vertical bars. Lights are very small.

Brilliance Shineray SWM Eroe Electric SUV

The Eroe previews a future mid-size SUV that will be positioned above the SWM X7. No word yet on engines. The company only said that the concept car was an electric with a 580 kilometer range.

Brilliance Shineray SWM Eroe Electric SUV

A Chinese SUV with some Italian style.

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